The 1970's called. They want their lingo back.
Working on a project targeting the tween market, the client nixed all of our ideas (even though the focus group testing numbers were off the charts) and instead started throwing in their own ideas. The clients were all in their late 40’s and were pitching us concepts that were cringe-worthy. When the boss politely mentioned to the clients that creative teams fresh out of school probably have a better grasp on youth market trends and interests the client snapped back “I think I have grasp on what youngsters find groovy.”
I can't stop laughing… !
